Reference:MARKET RESEARCH
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MARKET RESEARCH
See Mediamark Research (Ref. HF5415.3 .M42). Web version of MRI Online is also available, but students must have a Rohan account. (Also known as MRI and Mediamark Reporter. We used to use Simmons for finding marketing research, consumer statistics, and market surveys, but now we use Mediamark. MRI on CD-ROM is available on Reserve in the Media Center).
Editor and Publisher Market Guide (HF 5905 E38 Ref)
Market Profile Analysis for San Diego (HC108.S39 M22 Ref Desk)
Continuing Analysis of Shopping Habits in San Diego (HC110.C6 C58 Ref)
Ask Tijuana and Ask San Diego (Ref HC 108 S39 A85)
California Retail Survey (Ref HF5429.4.C2 C34)
American Factfinder (http://factfinder.census.gov)
[Reference:SRDS (Standard Rates and Data Service)|SRDS (Standard Rates and Data Service)]] (HF5905 .S725 Ref)
The Lifestyle Market Analyst (HF5415.33.U6 L54 Ref Desk)
International Marketing Data and Statistics HA42 .I56 Ref
Household Spending: Who Spends How Much on What? (HC 110 C6 A666 2003 Ref). Also see CDR 939 in the Media Center.
Statistical Reference Index (SRI). (HA1 S75 Ref)
Snapshots North America includes over 1,100 market reports from North America. It is a unique source for market research data, offering market data for a broad range of industries and regions. The Snapshots Series reports provide concise business information including market size, market segmentation, market shares, market-share weblinks, market distribution, market forecasts, and socio-economic data provided by the Economist Intelligence Unit, along with a list of "further sources" for additional research opportunities. Much of the information is available in graphs and charts, ideal for incorporating into reports and presentations.
IBISWorld USA (US market research and industry analysis)
http://libpac.sdsu.edu/search/a?SEARCH=new strategist (Various publications that cover who is buying what, etc.)
Findex (Ref HF5415.2 .F55 but also at http://www.marketresearch.com/). Students must pay (sometimes very high fees) for the full text of these reports.
Also see the PAC under subject heading
Consumers -- United States -- Statistics
Also see Demographics and Hispanic Demographics and Latin American Consumer Behavior and Polls and Asian Consumer Behavior
PS
4/07
