Reference:HISTORY OF ADVERTISING

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HISTORICAL ADVERTISING

More than 7000 digitized American and Canadian print advertisements originally published between 1911 and 1955:

http://scriptorium.lib.duke.edu/adaccess/

Emergence of advertising in America: 1850-1920:

http://scriptorium.lib.duke.edu/eaa/

Another good source for older ads is Adflip at http://www.adflip.com/

Library of Congress American Memory Project: http://memory.loc.gov/

Also see the Department of Advertising at the University of Texas:

http://advertising.utexas.edu/world/History.asp

In the PAC, look at "Advertising -- History" and "Advertising -- United States" and "Advertising -- United States -- History"

See the following reference books:

Mad Ave : award-winning advertising of the 20th century (Ref HF5813.U6 M23 2000)

Encyclopedia of Major Marketing Campaigns (Ref HF5837 .E53 2000)

Working Americans, 1880-1999 (Ref HN 57 D47)

To browse older issues of periodicals on the 5th floor, see the following call number ranges:

AP - general interest
TT - fashion periodicals
TX - home economics periodicals


Excerpt from BUSLIB-L listserv re: International Advertising

...As has already been mentioned, Youtube carries a lot of this stuff.

http://www.visit4info.com/ covers the European press, TV, cinema and the last 3 months of adverts are free to access.

http://www.creativeclub.co.uk/ claims to cover "all ads across TV, press, Direct Mail, Outdoor, Internet , Cinema and Radio."

http://www.adslogans.co.uk The Hall of Fame lets you view the video of the ads free of charge

http://www.adverteyes.biz/ . Just slogans but can be useful in identifying relevant campaigns.


See also Advertising


PS

8/08

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