Reference:BUSINESS CASE STUDIES

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BUSINESS CASE STUDIES

Books:


A keyword search in the PAC for "case studies" seems to be the best way to find books on this topic, since the subject headings are many and varied.

Gale Reference Book "Encyclopedia of Major Marketing Campaigns" (Ref HF5837 .E53 2000)

Journal articles:

ABI Inform, Subject = case studies

Also, browse journals like Harvard Business Review or Sloan Management Review

Web Sites:

European Case Clearing House ECCH: http://www.ecch.cranfield.ac.uk/

The Darden case collection, maintained by the Darden Graduate School of Business Administration at the University of Virginia http://www.darden.virginia.edu/varoom/archive/business_cases.htm

ICFAI Center for Management Research (ASIA) http://icmr.icfai.org/casestudies/icmr_case_studies.htm

http://www.caseplace.org/cases/


5/07

PS

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