Reference:ADVERTISING RATES FOR MAGAZINES

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ADVERTISING RATES

SRDS (Standard Rates and Data Service) (HF5905 .S725 Ref)

Finder Binder (Ref Desk P 88.8 F52)

Also see "Advertising Costs -- Periodicals" in the PAC

Other sources to check:

Gale Directory of Publications and Broadcast Media (Z6951 .A972 Ref Desk) (NOTE: It is difficult to find exact prices for television and radio ads because the rates often change depending on time of day, time of year, etc.)

Standard Directory of Advertisers (Ref Desk HF5805 .S785) (aka Red Book or "Red Books")

Editor and Publisher International Yearbook (Ref Desk PN 4700 E41)

Benn's Media (Ref Desk PN5118 .B465) (for international rates)

Burrelle's Media Directory (Ref Desk P88.8 .B87)